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‘Rev Up Singapore!’ campaign returns with new and enhanced initiatives
7 May 2014, Singapore – Race promoter Singapore GP’s Rev Up Singapore! campaign is back for its second year, with new and enhanced initiatives to share the excitement of Formula OneTM across the island, in the lead up to the 2014 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX.
This year’s fan-friendly initiatives include three new programmes – Karting Training Programme and Championship, Rev Up! Singapore Kartnival and Pit Stop @ The Libraries – as well as enhanced initiatives that were well received last year. This includes the Thursday Pit Lane Experience, behind-the-scenes tours of the Marina Bay Street Circuit, and Singapore GP school visits. (See Annex 1 for more details)
“In 2013, we reached out to more than 32,400 people through various initiatives under the Rev Up Singapore! campaign. We were heartened to receive wonderful response from the participants and for 2014, we have enhanced some of the initiatives based on last year’s feedback. We also wanted to up the ante by introducing exciting new programmes to get even more locals revved up for 2014 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX this September,” said Mr Colin Syn, Deputy Chairman of Singapore GP Pte Ltd.
KARTING TRAINING PROGRAMME AND CHAMPIONSHIP
New this year, Singapore GP is launching the Karting Training Programme and Championship, exclusively for Singaporeans and Singapore residents between 15 and 21 years old. The programme serves as a platform to introduce participants to karting, a sport most Formula One™ drivers consider as the first step to professional racing.
120 students with no prior karting experience will be selected by ballot and trained in the fundamentals of motor-racing with specialised theory and practical workshops. The rookies will then test their mettle in the Championship finals at the Marina Bay Street Circuit in two categories: 15 to 17 years old, and 18 to 21 years old.
The top driver in each category will win a year-long karting scholarship sponsored by KF1 Pte Ltd and Singapore GP Pte Ltd, consisting of a Singapore Motor Sports Association karting license, practice sessions, full race gear, and entry to the 2015 KF1 official races in Singapore worth S$11,850 (per person).
REV UP SINGAPORE! KARTNIVAL
Members of the public will also be able to try their hand at go-karting for free by participating in the Rev Up Singapore! Kartnival, an event specially created in conjunction with the Tourism50 celebrations to commemorate 50 years of tourism development and promotion in Singapore.
Participation is on a first-come-first-served basis, with a total of 500 exclusive slots available. The Kartnival takes place at the Marina Bay Street Circuit on 31 August 2014. Visitors will also be able to check out a Formula One™-themed exhibit, where they can partake in interactive activities and try their hand at racing on Singapore GP simulators. (See Annex 2 for more details on the Rev Up Singapore! Karting Series)
PIT STOP @ THE LIBRARIES
Singapore GP has teamed up with the Public Libraries to present ‘Pit Stop @ The Libraries’, a series of educational exhibitions on Formula One™ from May to September. The exhibits will take place at the Jurong Regional Library (May), Bukit Merah Public Library (June), Bedok Public Library (July), Ang Mo Kio Public Library (August) and Central Public Library (September).
Visitors will be able to gain an insight into some fascinating milestones in Formula One™ since its inception in 1950, learn interesting technological facts about the pinnacle of motorsport, and get a better understanding about the new regulations introduced in this season’s World Championship.
Each two-week long exhibit at the respective libraries will culminate in an activity-filled weekend where visitors can sit in for educational talks, enjoy free movie screenings of two award-winning Formula One™ movies* – Grand Prix and Senna – and test their mettle on the Singapore GP race simulators. Visitors will also be able to try their hand at building a life-size cardboard sculpture of a Formula One™ car, designed by renowned Singapore cardboard sculptor Bartholomew Ting. (*See Annex 3 for synopsis)
THURSDAY PIT LANE EXPERIENCE
After a successful debut last year, 2,500 members of the public will once again be able to experience a Pit Lane walk for a privileged view of the Formula One™ garages up-close, as well as the F1 Village in Zone 1 of the Marina Bay Street Circuit, before the Circuit Park opens to ticketholders. The Thursday Pit Lane Experience will take place on 18 September, a day ahead of the Circuit Park’s opening.
Usually accessible only to Formula One Paddock Club™ ticketholders over the race weekend, the Pit Lane Walk offers participants an exclusive first-hand view of the team garages at the Pit Building. Participants will also get to explore the interactive activities at the F1 Village, be entertained by live stage performances and roving acts as well as check out the memorabilia at the merchandise booths. In addition, five successful balloters will be selected for an exclusive tour of the Caterham F1 Team garage for a close-up view of the all-new CT05.
SINGAPORE GP SCHOOL VISITS
Due to popular demand, Singapore GP will be working with the People’s Association Youth Movement to expand the school visit programme to 20 secondary schools this year. Participants will gain an insight into the world of Formula One™ through educational talks and have the opportunity to try their hand at racing on the Marina Bay Street Circuit on the Singapore GP simulators.
Students from participating schools will also each receive a mini Formula One™ car kit, designed by Singapore cardboard sculptor Bartholomew Ting, for them to assemble. Students can also personalise the cars, and upload photos of their creative artwork to Instagram with the hashtag #revupsg. Five students will stand a chance to win a pair of three-day Zone 4 Walkabout tickets (worth S$228 per ticket) to the 2014 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX.
Some of the secondary schools Singapore GP will be visiting this year include Commonwealth Secondary School, Hougang Secondary School and Nan Hua High School.
This year, Singapore GP is extending the exclusive behind-the-scenes tours of the Marina Bay Street Circuit to members of the public.
200 participants will get a once-in-a-lifetime opportunity to experience a first-hand look into the Paddock, team garages and hospitality homes, and even restricted areas like the Race Control room, podium and commentary booths.
For more details on how to be a part of the Rev Up Singapore! initiatives, visit www.singaporegp.sg/revupsingapore.
1. Annex 1 – 2014 REV UP SINGAPORE! Participation Information
2. Annex 2 – Karting Training Programme and Championship
3. Annex 3 – Pit Stop @ The Libraries Free F1lm Screenings (Movie Synopsis)